OLIVER

United Kingdom

OLIVER helps clients build better marketing ecosystems, so they can take back control and liberate the potential of their brands. 2023 was the year that OLIVER led the way in using GenAI to supercharge those ecosystems to work smarter and faster, for less.

This year, their unique in-house model combined with proprietary AI solutions has helped clients to re-imagine the way their marketing works. OLIVER developed new operating models, with safe and ethical AI tools at the heart, driving huge gains in speed and performance. And used AI as a catalyst for creativity, upskilling and amplifying their in-house talent. OLIVER has achieved record global revenues once again. They’ve won 45 new clients while expanding revenues by 4.3%. Their creativity has been recognised internationally, winning almost 300 accolades, including five ‘Campaign AOTY’, D&AD, Cannes, Effie, WARC, Clio, The One Show and LIA. OLIVER is at the forefront of solving the biggest challenges the industry faces: in creating a diverse and equitable work environment, by addressing marketing’s impact on the climate crisis, and by taking a lead on GenAI - the most disruptive force to hit our industry.