Chief Brand Officer and Chief Equity, Diversity & Inclusion Officer , Unilever
Aline Santos is responsible for marketing, communication and innovation excellence, global marketing services and capabilities and ensuring that Equity, Diversity & Inclusion are central to Unilever’s values and behaviours.
Having joined Unilever as a marketing trainee, she has been the architect of many successful purpose-driven marketing campaigns and in 2021, she was elected Marketing Leader of the year by the Marketing Society. Most recently, she has led the creation of Unilever’s marketing philosophy, Get on the Frontline, designed to help brands Get Real, Do Good and Be Unmissable.
She is the driving force of Unilever’s #Unstereotype initiative ensuring that marketing and advertising break outdated stereotypes and harmful social norms to set new standards of empowerment, equality and equity, in front and behind the camera. Recognising the power of partnerships, in 2017, Aline co-convened the Unstereotype Alliance with UN Women – an industry wide collaboration to accelerate the progress on this agenda across the industry. Internally, Aline increased the representation of women in management to 50% a year ahead of Unilever’s 2020 target.