Wassim Derbi

Wassim Derbi is a published book author, podcaster and a brand communication professional bringing 20 years of experience within the corporate sector in the ME region. Throughout his career, Wassim has worked with some of the world's most prestigious automotive brands, including Hyundai, Genesis, Mercedes-Benz, GAC Motor, Nissan, INFINITI, and Renault. Wassim's innovative contributions & leadership skills have earned him multiple accolades, including the CEO Special Award in 2020, the Innovative Employee Award & Best Team Award in 2021. Leveraging his vast experience in both marketing and business leadership, Wassim authored his first educational publication, "Retail Marketing Management in April 2024". This comprehensive guide explored critical aspects of retail marketing and CRM from an automotive perspective, examining emerging business models, digital marketing strategies, product management, and evolving consumer behavior. Combining his expertise in marketing management with a deep fascination for the automotive world, he was driven to share his knowledge and insights to benefit others. The book becomes a platform to share his experiences, research, and expertise, with the aim of fostering growth, innovation, and success within the automotive marketing realm.