Urszula Bieganska

Head of Marketing , LEGO Middle East Africa

What are you looking for in winning entries? 

What is the most important for me in the work with agencies is creating the real partnership and looking at projects holistically and strategically, adding long-term value to the business. The success of the agency should be not only measured by business performance of the client or brand, but also by the development of people within the agency team.

Why do you believe these awards are important for the industry? 

It is very important to set the right benchmarks in the industry and showcase the work of the real change makers.