Chief Marketing Officer (CMO) , Kruger Products
Susan Irving, Chief Marketing Officer at Kruger Products L.P., is an industry leader in strategic integrated marketing. As an award-winning senior marketing executive with over two decades of experience, her reputation for delivering business results spans all aspects of business management, consumer marketing, advertising and communications, media planning, consumer insights, and brand strategy. Her business acumen and experience leading well-known brands at Warner Lambert, Coca-Cola and PepsiCo has garnered her international accolades including CMA Awards, Cassies, Cannes Lions, Bessies and Effies amongst others. She was among Marketing Magazine's Top 30 Under 30, won Strategy Magazine's Marketer of the Year in 2020 and just recently crowned CMA's top honour as the 2021 Marketer of the Year. An avid sailor, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. She was the President of the Leaside Hockey Association Board of Directors where she severed for seven years; the Jury Chair for the Globe and Mail's Cannes Young Marketers Competition; a judge for several industry award shows; a keynote speaker for North American Conferences. She is also a member of the Canadian Women and Sport Board of Directors and The Ontario Hockey Federation Board of Directors.