Saugata Bagchi

Global Head - Digital, Content & Experiential Marketing , Tata Communications

My career experience and skills have grown from my love for conversations.  I have always enjoyed talking to customers and their customers and hidden between these free-flowing discussions, I found insights. I took this talent to the business of communication and became a storyteller.   Two decades in, channels and mediums have changed, but customer stories and conversations remain at the center of it all.  I am a digital leader and solve customer problems and business challenges with future ready solutions.   I create, scale and optimize business opportunities. To accomplish this, I follow a process driven approach, position the brand as a value creator and deliver strategies for customer engagement.   I have held multiple leadership positions throughout my career, working across B2C, B2B2C & B2B organizations, creating revenue generation and marketing strategies through traditional and digital channels of communication.