Senior Vice President, Brand and Digtial Marketing , IMAX
Rich Guest is a global digital marketer who finds solutions to communication challenges at the point in a Venn diagram where creativity and technology overlap. Currently, Rich is the Senior Vice President ‚Äì Head of Brand and Digital Marketing at IMAX where he is helping to re-invent the role of the brand in entertainment and introduce the future of immersive, theatrical experiences. Formerly, as Vice President ‚Äì Head of Marketing Communications for Burger King North America, Rich led a team tasked with transforming the brand's approach to media in the digital age. Prior to Burger King, Rich spent the better part of 20 years working in positions of progressive responsibility at Doyle Dane Bernbach (DDB) and its subsidiaries. He was President of the North American region at Tribal Worldwide, a leading digital marketing agency, from 2014 to 2018 before being appointed DDB's Global Chief Digital Officer. Rich is a life-long Star Wars nerd, a fan of all things Batman, and a voracious reader of hard cover books.