Peter DeBenedictis is the Business and Sales Operations Director and former CMO for Microsoft in the Middle East and Africa region, a role he assumed in March 2017 and is recognized as one of the top marketers in the region Peter's was born in the United States and has lived and worked in the UAE since 1985 and has deep experience of growing business in diverse Emerging Markets. Prior to joining Microsoft, he has had a distinguished career leading the marketing function in several of the world's leading brands, including General Electric, Philips, and FedEx, where he has led multiple growth and investment programs to drive top line growth. He has built multiple public private partnerships with large government organizations to drive regional technology development, local software and engineering skills , and entrepreneurship programs. Peter has been a regular speaker at Marketing conferences across the region, was recognized as an industry leader by Campaign Middle East and Forbes Magazine, a Board Member of the Marketing Society, he has been a Global Jury Member for the WorldWide Effie Awards. Peter has been a Governor of Dubai College since 2012, is also an Advisory Board Member of WAX.IO, a blockchain start-up in Silicon Valley and is a Charter Member of TiE Dubai.