Mohamed Al Awadhi

Mohamed AlAwadhi is a marketing leader with over 15 years of experience. His work is driven by a belief in culturally resonant marketing campaigns that not only perform commercially but also reflect and elevate the identity of the region. His career spans telecom, aviation, destination marketing, retail, and banking, giving him a cross-sector perspective on building brands. Mohamed's approach combines rigorous brand strategy with imaginative thinking, creating brands that move beyond visibility to shape culture and build meaningful connections with audiences. He currently serves as Vice President of Personal Banking Marketing at First Abu Dhabi Bank, where he leads integrated marketing teams across multiple customer segments. Beyond his corporate leadership, Mohamed contributed to start-up ecosystem as a mentor, supporting founders in building distinctive, culturally grounded brands with global relevance.