Leroy Chua

Director, Digital and Loyalty Marketing , The Coffee Bean & Tea Leaf

Leroy Chua is a seasoned marketing professional serving as the global Director of Digital and Loyalty Marketing at The Coffee Bean & Tea Leaf. With over 16 years of experience, he provides strategic guidance in digital marketing, loyalty programs, e-commerce, and technology to regions in the Americas, Asia Pacific, and the Middle East. Previously, Leroy held regional digital roles at Shiseido Asia Pacific and BRAND's Suntory, where he successfully managed multi-market change efforts and developed digital capabilities across ten markets in the Asia Pacific. Early in his career, Leroy honed his skills in the media agency world, working for companies such as Mindshare, Havas, and Isobar. He has a diverse background in both digital media and communications planning, delivering successful results for clients in various industries. Leroy's expertise encompasses all aspects of consumer marketing, advertising, media planning, digital commerce, loyalty marketing, CRM, and technology.