Laila Mignoni

Global Vice President of Creative at Bacardi, Laila is leading brand creative excellence across the portfolio of brands. She has spent her career using creativity to create growth and drive change.  Under Laila's leadership, Bacardi has seen substantial volume and sales growth globally – results that have been driven largely by the innovative change in how the brand communicates with its consumers, and recruits through relevance building. She has shaped some of Bacardi's most celebrated work, establishing Bacardi as "the Most Creatively Awarded Global Brand" in the spirits industry, receiving over 200 awards including five Cannes Lions in the last few years.  Most recently, Laila led the charge on the latest "Music Liberates Music" platform, an ongoing series designed to champion underrepresented voices in the music industry.  Laila embraces complexity and unknown territory, always looking to learn and lean into something new to push BACARDI and those around her to the next level.