Tony Bradbourne

Agency: Special

New Zealand

There’s not much that hasn’t been asked of Tony Bradbourne as an agency leader in 2023 – that he hasn’t delivered on. From steering an agency through a recession, to winning Campaign ‘Global Creative Agency of the Year’ (and another 17 ‘Agency of the Year’ titles) to being named ‘Most Effective Independent Agency of the Year’ by Effies New York, to taking home a Cannes Grand Prix, a D&AD Yellow Pencil and 100 other creative awards, winning 20 new clients... He’s made smart (and tough) calls, kept an agency motivated over challenging times, created the perfect environment for creativity, championed equal focus on effectiveness, created an exceptional body of work across most channels, that has inspired an industry... He’s set a new standard for the industry to match with scholarships for underrepresented minorities, mentoring and a drive towards B-Corp certification. All whilst building a new global independent creative network, from the bottom of the world up, with offices in Auckland, Sydney, Melbourne, Los Angeles, Wellington, London, New York & Tokyo. In terms of ‘a leader doing everything possible to advance their agency or network in the industry’, Tony Bradbourne has done it all to an exceptional level in 2023.