The Weber Shandwick Collective

United States

2023 may have felt like a frenzy of monumental events and critical issues. But that’s what The Weber Shandwick Collective was built for. We had a hand in the most monumental, most critical “happenings” of the year:

-We transformed Barbie into a feminist icon, 2023’s Most Contagious brand, and Ad Age’s Marketer of the Year. From thought leadership to product announcements, we generated positive earned media coverage and helped Barbie dominate headlines in nearly every vertical. -We were the winningest PR firm at Cannes with 41 Lions. Powered by our earned-first approach, our Brand Marketing practice added 115+ new clients and assignments globally. -We won the global Pfizer business, contributing to double-digit growth of our healthcare practice – in addition to AOR duties for Walgreens in NA and new assignments with Galderma (EMEA), Haleon (APAC) and Sanofi (LATAM). -Our Futures team launched the AI Accelerator, a consultative solution designed to help marketing and comms clients (30+ and counting) advance their AI journeys – strategically, ethically and empathetically. -We launched the industry’s first Earned Media Impact Value tool, measuring the business impact of earned media beyond the standard metrics to track what drives action, adoption and advocacy.