Powered by constant reinvention and disruption, TBWA\SMP sparked a holistic revolution that reinvigorated its creative offerings, people and business to achieve a 12% revenue growth amidst an economic crisis.

Hailed as the biggest Center of Excellence in the network with the widest roster of creative specialisms, the agency diversified its sources of revenue that led to an organic growth of 56% and 80% new business wins. With a culture of creative versatility at its core, the agency launched a body of revolutionary creative and effective work that pushed brands and issues forward. The creative revolution allowed TBWA\SMP to safeguard happiness among local agencies, extend jobs across borders, and finally, lead the industry with a historic 11th Agency of the Year Award.