Sandeep Mark Joseph

Agency: AMPERSAND ADVISORY

Malaysia

Rising inflation, downtrading consumers, slow growth projections after the initial post-Covid boom. Reduced ad budgets and AI disrupting the business. Digital Media dominating 70% of ad spends, but its efficacy becoming questionable. Facing this perfect storm of challenges, Ampersand Advisory’s stellar leadership of experienced, capable women, led by the co-founder Sandeep, dug deep to focus on core essentials and embrace new technologies. Sandeep has created a culture that focused on delivery, not settling for average and avoiding politics. Under Sandeep's leadership, Ampersand had its best ever year in new business, winning a whopping 25 new brands and growing billings. Ampersand was ranked in FT Statista 500 High Growth Companies of Asia Pacific, a creditable when companies are chosen from 14 countries! Furthermore, Ampersand was listed in Campaign UK’s Cannes edition as one of 10 top Independent Agencies worldwide. Amperand won 68 awards in 2023, including Campaign’s Malaysia Independent Agency of the Year, the agency ranked #1 in Dragons (Malaysia), #3 in Dragons Asia, #1 at the MARKies for both creative and media. With staff attrition below 10%, and no client losses, the agency is poised for another blowout year in 2024!