Rod Sobral

Agency: OLIVER

United Kingdom

Rod Sobral, is an internationally acclaimed leader. He leads with kindness, creativity, and innovation. This rare approach has propelled OLIVER’s to new heights. His outstanding creativity and innovation have helped clients keep their brands in the hearts and minds of consumers and drive tangible business results.

Under Rod's stewardship, OLIVER experienced a landmark year in 2023, winning 45 new clients globally, hitting a record revenue of GBP355 million, and earning over 270 awards and accolades - including global recognition as Campaign’s Global Customer Engagement Agency of the Year and Global In-House Agency of the Year. From pioneering the integration of Generative AI to power creativity and setting industry benchmarks for efficiency and effectiveness. Through initiatives like the OLIVER Creative Scale, he fostered a culture of innovation and bravery. Beyond OLIVER, Rod mentors young talent and contributes to industry conferences and awards juries. Collaborating with OLIVER’s Global CSO, Rod is shaping a future where Generative AI augments creativity while championing ethics and bias elimination. With a global role that drives business growth and inspires some of world’s top brands to do bold and brave work, Rod's influence spans strategy, creative output juries, all while fostering a diverse, equitable and inclusive environment.