United Kingdom

In 2023, it felt like being an independent agency was similar to being an endangered species. So we leant into the positive difference being indie gives to us and our clients. We doubled down on our mission to ‘Make Our Children Proud’ in producing work that we can all look back on with a smile. We followed through on our ‘Pitch It Forward’ pledge, winning two high-profile brands, alongside 18 clients through more traditional means. Others also recognised our work - including the Campaign editorial team, listing Mother number 1 agency for 2023. Our year has been one of constant improvement, laying the foundations for the next 27 years of Mother - we’ll always be independent and hope that we’re living proof that British business can be successful on a global stage.