Fahad has completed the marketing triumvirate, having worked across the corporate marketing, agency and platform worlds. Fahad started his career over 15 years ago at Emirates Airline. From there he spent 6 years between BBDO and Ogilvy. He then went on to lead the Regional Brand Strategy team at Twitter. Prior to joining TikTok, he led digital and brand strategy at IBM across MEA. When he isn't at work, Fahad is the quintessential nerd, dividing his time between gaming, coding, superheroes and wizards. Passions he shares with his sons Zane and Ryan, much to his wife's dismay.