CMO, Asia , Kraft Heinz
FMCG marketer with more than 16+ years of experience in crafting product, communication and innovation mixes with a strong penchant for creating socially responsible, business building brands. Dhiren Amin is the CMO, Asia for Kraft Heinz, a $1bn brand portfolio; with a commercial responsibility spanning brand management, innovation development, R&D and category/trade marketing. He also oversees the consumer insights, media and activation related activities for the company, covering China, Indonesia, India, Thailand, Malaysia, Singapore, Philippines and other South East Asian markets.
- Dhiren joined Kraft Heinz in July'16 as the CMO for Indonesia. He implemented a number of measures, aimed at improving the business performance and brand equity of the ABC brand in Indonesia, extending across the brand's full range of products – Soy & Chili Sauce, Ready-to-drink, canned foods and helped drive accelerated penetration growth, improved mix performance and sales growth for the organization. During his tenure, ABC gained more than 300 bps penetration in every single category they play in.
- Before joining Kraft Heinz, Dhiren worked at Unilever for 3 years as a Global Brand Manager for Vaseline Men, based out of Singapore, where he was involved in the re-launch of the brand in SEA and leading face-care innovations that were aimed at growing the business in the brand's key markets.
- Prior to this, he worked as a strategic planner for 8+ years in advertising with his last role being Head of Planning for McCann Mumbai.