Dathesh Rao

A committed brand evangelist and a firm believer in the power of brands, with a vast canvas of experience in Brand Management, Brand Strategy, Consumer Behaviour, Market Entry Strategies etc across categories and industries. Having spent considerable years both on the Agency and the Client side, he believes every day is "brand" new day and an opportunity to do something new and great. Believes there is a need for some great work to stand out in this highly fragile and fragmented markets. The lone survivors are the one who have built their brand on strong fundamentals and principles.