Bahar Ucanlar
Chief Marketing Officer , Mey / Diageo
Bahar Ucanlar graduated from Boğaziçi University, Department of Business Administration. She started her career in Monitor Grup Istanbul office in 2000 by focusing on FMCG and telecom sectors. Later, Uçanlar, who worked as the Istanbul European Region Sales Manager at Shell, completed the MBA program at the University of Michigan in the USA between 2002 and 2004 and started working as a management consultant at Bain & Company. During the 3 years she spent there, she specialized in FMCG, healthcare and private equity sectors. Bahar Uçanlar transferred to the PepsiCo Chicago office in 2007 as the Strategy Director of the Quaker brand. In 2010, she was appointed as the Marketing Director and General Manager of the Quaker Snacks department. She returned to Turkey in 2011 and took a role as Director of Strategy and Marketing at Mondelez International. Uçanlar managed 6 categories, innovation and research units there. She worked at Mondelez for about 3 years, and at the end of 2013, she transferred to Turkcell as the Young Segment Director. Afterwards, she worked as the Marketing Director, responsible for communication, media and events at Turkcell. Uçanlar, who left Turkcell in 2016, continued her career for a short time as the Commercial Director responsible for the Southern and Eastern Europe regions of Kantar Research. She started to work as the General Manager of Mars Sportif in 2017. Bahar Uçanlar has been working as the Marketing Director at Mey|Diageo since January 2021.