VC - Corp Comms & Sustainability , Yapi Kredi Bank
Arda Öztaşkın graduated from TED Ankara College and from Ankara University, Faculty of Political Sciences. Having started his career at Demirbank in the Advertising and Public Relations Department, he then worked at Dışbank and Fortis. Öztaşkın joined Yapı Kredi as Vice President of Brand Management in 2008. Since 2018, he has been leading the Corporate Communications team of Yapı Kredi which is responsible for brand management, strategic communication, corporate social responsibility and sustainability related matters. He serves as Vice President of the Corporate Communicators Association and a board member of the Advertisers Association. He gives lectures as a guest at different universities on subjects such as consumer behavior, brand management, leader communication, crisis management, sustainability communication. He is the author of a book called 'The crisis of humanity, not the climate'.
What are you looking for in winning entries?
Solid outcome, measurable and accountable. Sensitivity especially on the sustainability context.
Why do you believe these awards are important for the industry?
Sort out benchmarks for the overall industry showing well examples.