AJ Coyne

Head of Brand & Creative , Klarna

As global head of brand and creative for Klarna, AJ Coyne has been instrumental in the brand's global growth. Coyne helped Klarna hit the milestone of 100 million users worldwide with creative campaigns featuring Paris Hilton, Snoop Dogg, Tan France and A$AP Rocky; before joining the company, he led marketing for The Lion's Share (cofounded by the United Nations Development Programme) and was instrumental in both its creation and success, helping the fund secure support from Gucci, Mars Inc, Cartier and other partners.